The principles of strategic marketing management

Table of Contents

Introduction                                                                                                                          4

Task 1                                                                                                                                   4

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  1. The principles of strategic marketing management 4

1.1: The similarities and differences between tactical marketing, strategic marketing, and corporate strategy in organizations                                                                                                                                 4

Similarities and Differences                                                                                                 5

1.2: Overview of strategic marketing planning processes in Huawei                                   6

1.3: The links between strategic marketing and corporate strategy.                                     7

Task 2                                                                                                                                   9

II: Tools used to develop a strategic marketing strategy                                                      9

2.1: Analysis of models of strategic marketing planning and how relevant and appropriate these models are to Huawei.                                                                                                                                            9

2.2: How day-to-day tactics enable strategic plans to be achieved.                                   12

2.3: The benefits of relationship marketing.                                                                       13

Positive Reviews                                                                                                                13

Higher return on investment                                                                                               13

Increased feedback                                                                                                             14

Innovation                                                                                                                          14

Task 3                                                                                                                                 15

III. Strategic marketing techniques                                                                                    15

3.1: Evaluate examples of growth opportunities for Huawei using appropriate marketing techniques and justify them through the research of real-time data.                                                                       15

3.2: Review the marketing strategy options that are currently applied, as well as those you feel, are available, to your organization. Design a plan on how you would recommend they could be applied.        16

3.3: Strategic marketing objectives for Huawei’s market.                                                  17

To set competitive pricing                                                                                                  17

To maintain quality production                                                                                          18

To be the leading innovator in communications technology                                              18

To set up brick and mortar stores                                                                                       18

Task 4                                                                                                                                 19

  1. Changes in the marketing environment. 19

4.1: Using the appropriate models conduct an internal and external environmental analysis of Huawei and identify the impact that external forces will have on the marketing strategy.                               19

Internal Environment                                                                                                          19

External Environment                                                                                                         20

4.2: Impact of External forces                                                                                            21

4.3: Key emerging themes that can affect Huawei, and strategic marketing responses to these emerging themes.                                                                                                                                            22

Conclusion                                                                                                                          23

Bibliography                                                                                                                       24

 

Introduction

Strategic

Marketing management encompasses controlling decision making and planning processes in an organization’s marketing aspects based on marketing concepts. A firm can implement its missions through strategic marketing management with thorough practices that will lead to the best outcomes on the current marketing strategy. Strategic marketing management is an essential factor in an organization as it helps in discovering target consumers, further marketing opportunities, and modifying the company’s plans to reality.

Task 1

I. The principles of strategic marketing management

1.1: The similarities and differences between tactical marketing, strategic marketing, and corporate strategy in organizations

Strategies, Tactics, and corporates are standard terms used interchangeably when one is aiming at achieving an objective. Although these terms may be synonymous, they have diverse meanings in the business world. Notably, strategy refers to the superintendence towards achieving an objective or goals, while tactics are the undertakings that will sustain the plan.

Generally, strategies are organized intentions that are directed towards attaining specific goals, while tactics are ways of implementing the plans. Markedly, corporate tactics propel an organization’s operations in achieving all the laid objectives. It is an orchestrated collection of standards for a commercial to achieve its long-term goals.

The corporate strategy emphasizes on managing resources, threats and returns in a business.

Similarities and Differences

Strategic Marketing Tactical Marketing Corporate Strategy
Similarities
●       All require extensive comprehension of the target audience. For example, understanding their preferences, tastes, and motivation to buy a product.

●       All the properties are interdependent and engage one another to achieve desired goals in that the existence of any marketing techniques is crucial in the attainment of the company’s marketing plan.

Differences
●       Purposes to attain precise goals or plans.

●       It incorporates the identification of existing threats and opportunities in the industry.

●       It reflects on an organization’s long term goals.

 

 

●       Strategic marketing aims at accomplishing organizational objectives while tactical marketing looks into the specifics of achieving the firm’s goals.

●       Marketing strategies must be sustained to generate tactics that require complete clients’ profiles.

●       It entails the creation of websites, establishing leads, posting adverts, and carrying out follow-ups.

 

 

●       It is an organized deal that guides in achieving organizational long term goals.

●       Highlights on ways of managing business resources, returns, and risks

●       Series of steps that require unceasing attention and efforts to entice investors to trust the organization with their finances.

 

 

In every business, marketing is used as a way of generating brand awareness as well as introducing an organization’s products and services before prospective clients. When establishing a marketing plan, each planner must consider the company’s strategic marketing as the major component to ensure that the organization maintains its business direction concerning its rivals.

Notably, strategic and corporate strategies do not compete against each other; instead, they amply one another as their existence in the market is vital in the attainments of goals as well as the organization’s growth and development.

1.2: Huawei’s strategic marketing planning process

Currently, the telecommunication industry is facing a lot of completion and so Huawei need to be more innovative to stand out and uphold its position among other competitors in the industry. Outsmarting the current technology and setting business ideals are critical tactics for Huawei as it seeks to change life through communication. Many people are becoming connected worldwide through these ever-faster strategies, with a lot of demand on its usage, speed, security, and personalized knowledge. Huawei’s solid marketing strategy allows them to foresee future trends which enables them to prepare for harsh situations in the industry.

1.3: The links between corporate and strategic marketing strategies

The main pillar of corporate strategy is portfolio management which instructs what to develop and capitalize in, the product growth rate and challenges hindering attainment of goals and objectives. To attain the corporate strategy, Huawei Corporation has installed about 15 research stations to create modified technologies and to research the market for innovations. Thus, linking Huawei directly to strategic marketing plan of industry positioning, it uses key words like fast and best while attaching its products to high-value prepositions thus increasing the value of Huawei as a challenger in the contemporary market.

Another way through which corporate strategy can be linked to strategic marketing is through allocation of resources, people, and money. Here the whole business is deemed as greater than individual parts. This assimilates clearly with strategic marketing based on the prices. Huawei’s strategic marketing makes ensures that the corporation is viewed as a cutting edge innovator and not necessarily value for money organization since their price ranges from 5-15% less that of their rivalries. Huawei has fluctuating pricing rates, normally bundles or discount products up until their strategy outbursts.

Besides, product policy is a corporate strategy that comprises the insights of the product by the customer base. It associates with the strategic planning of making sure that the advertisements, research, and aim towards attracting a lot of customers. Also, promotion is a crucial link between corporate strategy and strategic marketing. The manner which products are promoted is significant in the growth of Huawei. The corporation has positioned itself as low price alternative thus its strategic marketing plan is to promote itself from low priced company to a high quality and the accountability falls on marketing to attain its corporate strategy.

Task 2

II: Tools used to develop a strategic marketing strategy

2.1: Analysis of models of strategic marketing planning and their relevancy to Huawei

The main strategy in reaching the public from an inner and outside perspective of Huawei is usually coined to the company’s mission, vision, and objectives and how they are geared to incorporate customer and consumer basic needs. Huawei’s mission is “to bring digital to every person, home, and organization for fully connected intelligent world.” This is basically achieved by providing worldwide connectivity for equal access to networks by all people. Also, Huawei contributes to the business world by offering universal knowledge to drive industries forward.

The need to develop the industry and expand the market as goal and objective is crucial as a strategy to be a most important force against rivals. As a giant company, Huawei believes that cooperation is quite essential than the competitions. Commitment of honesty, teamwork, and communal success has facilitated their fast growth in the automobile sector globally. Huawei’s aim to work towards an entirely dedicated intellectual world has struck a chord with a lot of customers from corporate to individual.

The analysis of the Huawei’s industry positioning has led to how they present their products in such a unique manner. While focusing on the progress it has made in the technological field and its quick problem-solving technique, it has profoundly stressed on offering solutions and as a company has created a legacy that they work tirelessly to maintain by being innovative. Besides, they have learned to sell world-class products at fair prices and slightly lower than their rivalries.

This phase comprises of these necessary strategies: SWOT analysis, and market positioning. SWOT centers on factors within the organization and external market fundamentals, positioning describes the methods the customer views the brand in comparison to other top brands in the world market.[1] Huawei aims to change the perspective of clients so that the brand is always viewed positively hence increasing their world standing in the telecoms business. Memorability is the most important strategy achievement.

Huawei’s marketing tactics are unique hence their prevalence and their ability to rise and stand out. 4 Ps of marketing from E. J. McCarthy is still relevant today for all organizations.[2] Huawei has thrived in some of these strategic points. They include

Price:  Huawei works to ensure that prices that are not too low to affect the view of the clients on the quality of the product.[3] The perception of clients in the western hemisphere is that Chinese goods are cheaper due to lower quality, and Huawei works to ensure its brand is not viewed that way.

Place:  The United States is no longer a priority market for Huawei due to disagreements on security, and as their disagreements are handled, their focus is in other markets. This is due to rejections by the US government on suspicions of spying by the Chinese government. However, Huawei is used all over the world and is working toward creating a 5G network all over[4].

Product- Huawei’s products are varied and unique. They have continuously invested in brand promotion events, hired public relations firms for consultations and lobbying firms hence their steady rise in the industry[5].

Promotion. Huawei is promoting its products by focusing on understanding customer desires, needs and less on competitor’s superiority entitlements. Simply put, it is brand-oriented hence catches the eye of potential clients and maintain a fresh look for current customers[6].

Huawei’s strategy is also hinged in its leadership strategy. It has a rotating CEO policy whereby senior executives take turns to fulfill CEO duties. This is a unique strategy that creates effectiveness and better preparation for the next CEO, they identify an area to be improved and use accepted problem-solving solutions as they all work together while sharing tasks[7]. They have technologically advanced their in-house governance and chain of command to remain alert in a constantly changing environment, which is innovative. Huawei sets itself up in its strategies as a technologically advanced problem solver.

2.2: How day-to-day tactics enable strategic plans to be achieved.

While strategic planning looks at achieving organizational goals, day-to-day tactics are as well fundamental to attaining that goal. Creating tactics to support strategic plans require a detailed profile to aid the strategic positioning of the organization. Huawei’s strategic positioning of the organization has been enabled by the fact that it has been able to establish a strong vision, mission, and overarching goals.[8] A key strategy in reaching both internal and external positioning depends on how an organization coins its mission, vision, and objectives to incorporate with consumer and customer needs.

Another way through which day-to-day tactics enable strategic plans to be achieved is by turning long-term strategies into short-term tactics. Huawei has over the years contributed to global business by offering general intelligence to drive industries forward. Besides, they create digital platforms to enhance efficacy, agility, and competitiveness while delivering personalized experiences to their customer base[9].

2.3: The benefits of relationship marketing.

Relationship marketing is the process of developing and maintaining a good relationship with clients/customers and is of great importance to any business’ success. It is the principal foundation of the customer relationship management (CRM) strategy. It focuses on building long term relationships with consumers and further works to maintain the relationship through CRM.[10]

Positive Reviews

In Huawei, they believe that serving the client is the only reason they exist. Hence their desire to offer excellent, low cost, high-quality service to meet customer demand.Huawei’s macro business model stipulates that product development is inspired by customers’ needs. Additionally, Huawei has established headquarters, regional and local branches that enable them to work closely with consumers and be quick in their response to customers’ needs.[11] Simply put, satisfied customers give great online and face to face reviews and hence attract more clients.

Higher return on investment

Once customers are satisfied with the previous services and the positive reviews they get, they are willing to try out new products in the organization.Reichheld and Schefter stated in this Harvard Business Review article: “Increasing customer retention rates by 5% increases profits by 25% to 95%[12]. Hence impressing previous customers is more profitable and it will also bring in new clients.

Increased feedback

Customer feedback is invaluable and once their issues are handled they see that the company listens.[13] Huawei has regional and local offices that create closeness, and they also have online avenues that feedback is given and attended to the example web and social support and phone lines.

Innovation

Good customer relations enable Huawei to get feedback on glitches, negative and positive reviews hence they use their feedback to create more innovations to solve the problems. Suggestions by clients enable them to fill the gaps in the market that would otherwise go unnoticed.[14]Less customer defection is also a benefit, especially when there are many strong competitors against Huawei. Additionally, word of mouth brings in new clients as positive reviews from a customer can bring in many more clients.

Task 3

III. Strategic marketing techniques

3.1: Evaluate examples of growth opportunities for Huawei using appropriate marketing techniques and justify them through the research of real-time data.

Huawei Company aims at offering better opportunities through its current marketing strategies. For instance, the introduction of 5G Technology gave the company a first opportunity to display its current marketing strategies. Through its innovative approach, Huawei invested in designing and evolving 5G-Friendly portable modems moving ahead of its significant contestants such as Intel Company. 5G Technology is a next-generation mobile communication technology that lowers latency as well as extreme reliability. Therefore, if the organization exploits the disruptive approach by launching this innovation, there is a possibility that Huawei will establish itself as a luxury brand. It is achieved by offering advanced technology that other giant corporations such as Apple and Samsung are yet to cultivate[15].

Notably, Indian and U.S. markets offer an excellent opportunity for the giant Chinese technology company to exploit. From several life instances, individuals can convert their weaknesses into strengths. Similarly, Huawei should focus its weak points and transform into profitable outcomes. For example, the companies’ reduced brand sensitivity in the U.S market resulted in less penetration. Therefore, there is an extensive untapped market that needs wooing. It can be achieved by developing cutting-edge products that will challenge the dominance of huge companies both in India and U.S markets. Hence, Huawei will experience extensive growth if it enters both India and U.S markets.

The use of brick and mortar has promoted the growth of several companies through massive sales due to its global recognition. Notably, Apple and Samsung corporations utilize this opportunity giving them the ability to grow their revenues massively. With the satisfaction of having luxurious and attractive warehouses, the organization purposes to its consumers a well-appointed customer experience. Hence, Huawei should set up brick and mortar stores in the U.S. market to improve its brand reception that will  lead to the global market and sales enhancements

3.2: Marketing strategy

one of the Huawei marketing approaches is Product strategy as it offers immediate satisfaction to consumer needs. Progressively, Huawei has expanded its market by developing unique products that could withstand the competitive market. Constantly, the company achieves its objectives by ensuring that its products are of good quality, packaging, well -branded, have varieties, and other augmented services.

Secondly, Huawei utilizes a pricing strategy.  It is achieved by evaluating the value of its products against the targeted consumers. Through this strategy, Huawei was able to focus on discounts, credit terms, payment duration, and prices. For example, Huawei can set up lower prices than its competitors in markets like the U.S. and India to attract more customers. Through price discounts, the organization will acquire more market segments. Nevertheless, it crucial the management forecast on potential retaliatory approaches by the competitors before executing this strategy.

Lastly, place or distribution strategy is an approach that requires critical re-evaluation by the company. For instance, it should decide on its intentions of making products available to particular market segments. Whether it plans to engage distribution partners or deliver the products by themselves to meet consumer needs. Thus, addressing distribution channels is vital in that should it be direct or indirect.

3.3: Strategic marketing objectives for Huawei’s market.

The United States is a prospective market for Huawei. The organizations’ success will be determined by all implemented strategies and objectives in the U.S market.

To set competitive pricing

To attract and retain more consumers, Huawei must be ready to launch competitive prices compared to other dominant companies such as Apple and Samsung in the U.S markets. Utilizing a competitive pricing strategy is one of the effective techniques to enter into the smartphone market in the U.S.; hence, Huawei must evaluate its pricing in the U.S market to promote its product and achieve a competitive position.

To maintain quality production

The company will retain quality products if it strategically establishes its products in the U.S. notably, Huawei will attract new customers and markets if it produces quality products at reasonable prices. Although Huawei’s products might not be as competitive as those from Apple and Samsung, constant production and improvement of quality products will lead to a competitive telecommunication market in the U.S.

 

To be the leading innovator in communications technology

Globally, Huawei is among the leading companies in the telecommunication industry, if it maintains its innovative strategies; the entry in the U.S market will not be as tricky as anticipated. To keep its current top technological position, Huawei must be quick to innovate new devices and applications such as 5G technology to attract more consumers as well as maintaining its current ones.

To set up brick and mortar stores

Setting up brick and mortar stores is part of Huawei’s goals in market expansion. Through this strategy, consumers can easily acquire customized services. In addition to providing space to potential customers to purchase preferred devices, Huawei will offer unique luxurious, and dedicated stores to enhance brand reception in the U.S market.

Task 4

IV. Changes in the marketing environment.

4.1: Internal and external environmental analysis of Huawei

Internal Environment

Huawei has vast resources that can help meet its customer needs during its entry period in the U.S market. The organizational resources can be categorized in terms of human, physical, and technological resources.  Some of Huawei’s physical resources include a research center in China, the location where several product evaluations are carried out. Research and development facilities are distributed in various parts of  China, like Hangzhou, Nanjing, Shenzhen, and Shanghai, among others. Similarly, research centers are located in other countries such as Silicon Valley in California, Bangalore in India, and Moscow in Russia.

Notably, these technological resources in Huawei present unlimited opportunities for the company to exploit new and diverse markets. Currently, the corporation has massive patents registered under its name. By the end of 2004, Huawei registered 8000 patents using its name and over 800 of the same executed in over 20 nations globally. As a leading company in innovating 5G technologies, Huawei has a high chance of revolutionizing the U.S market. After introducing 5G technologies, the company has registered over 10000 applied patents internationally, which placed the firm business model at a similar level as of its competitors. Additionally,  Huawei has comprehensive human resources. For example, it has over 170,000 personnel, to which 48% of it is part of the research and development team. In China, 85% of the workforce has more than average qualification in education, that is, a bachelor’s degree while  60% of them went up to PhD level. Therefore, the corporation has a supportive and innovative workforce that can create innovative technological advancements that the company requires.

The company uses these core competencies to obtain a competitive advantage against its contestants in the industry.  Due to the cheap labor in China, Huawei uses its research and development capability to gain entry into its competitors’ markets and gain an opportunity of establishing itself globally. To feed the vast growing market, Huawei can manufacture its merchandise in China and channel it to the U.S for exceptional financial stability. Through this, Huawei establishes itself and thrives in the competitive U.S. market.

External Environment

Ren Zhengfei founded Huawei corporations. He worked at the Chinese military, and the acquired connections helped him strengthen the company. He received government subsidies, which improved the organization’s financial stability. The Chinese government laid down policies that affected Huawei’s globalization strategy. These policies will affect Huawei’s penetration in the U.S market. Hence, the company’s stakeholders must consider Chinese legislation. To decrease corruption and perpetration, the Chinese Government passed laws that ensure both individuals or large organizations that carry out such offenses Hare indicted.  Therefore, by complying with strict regulations, Huawei receives support from Chinese governments, experiencing economic growth.

The economic environment is another external factor. Through its largest telecommunication plant in China, Huawei collects annual revenue of $122 billion globally. To justify the company’s continued innovative approaches, the corporation recorded a net profit of  $9.2 billion in 2019. Through this operational revenue,  Huawei will be able to enhance its business in the U.S.

Moreover, the socio-cultural aspect is another factor in Huawei’s external surroundings. Since the American market is a new environment, the company must familiarise and aligns itself with the local community. The name Huawei is from the Chinese community; therefore, it may create challenges when trying to establish itself among local companies. Hence, the corporation should heavily invest in promotional activities and corporate social responsibilities.

 

 

4.2: Impact of External forces

External forces can either affect Huawei positively or negatively when laying down their marketing strategies in the united states market. On the political level, the state, federal, or local administrations can establish laws and regulations that impact Huawei’s commercial operations. For example,  it can promote or restrict business operations. If political forces curtail the company’s operational activities, Huawei will not be able to compete with local giants like Apple and Samsung.  Nevertheless, with the continued support from the Chinese government, the company has a chance to succeed in new market segmentation due to the financial power, hence can compete with established rivals in the new markets.

Notable economic factors are unpredictable. Therefore, an organization must be ready to make adjustments to its fiscal budget and other resources in case of unanticipated challenges. During inflation, interest rates will increase, forcing the manufacture to elevate the prices to cover their losses. However, a cynical pricing strategy can be disastrous if Huawei embraces the approach to cover their losses. Any company that operates in foreign market must not focus on domestic conditions only instead, it should analyse the economy of each state that their business operates in.

Apple and Samsung have created a competitive environment and  dominated itself in the telecommunication  industry in the U.S market. Therefore, to penetrate and position  itself well, Huawei must observe the strategies  of the two firms on their branding  and substitute products. Such big organizations may use similar marketing techniques that Huawei can gain from it when launching new products.

 

4.3: Key emerging themes that can affect Huawei, and strategic marketing responses to these emerging themes.

Emerging themes in the telecommunication industry will not only impact Huawei company but other companies as well.  This is because each organization must keep up with the trends by innovating and producing  cutting-edge products. Cloud computing is one the emerging technologies and with the need of high-speed data connections by consumers, various organizations have no choice but to embrace new systems for  speedy surfing. Therefore, Huawei fails to acknowledge cloud computing like its american competitors, then it will lose several clients both in the United states and across other states in the world.

Another emerging trend is All-IP Transformation. Every telecommunication company allocates billions of dollars in their annual budget to expand their network. However ,various organizations fail to meet the market demands with outdated products. To establish competitive quality services and products, Huawei must generate a cost-effective and docile network that extends to All-IP to a head of its rivals.

Lastly, SingleRAN Advances is another emerging theme. With the rapid growth in mobile broadband needs and telecommunication, SingleRAN Advances registered a speedy development in the number of users. With this theme, a complex radio program will be developed where operators swiftly deploy new radio technologies to aid the growing market as well offer unwavering support to the prevailing networks such as HSPA, GSM, and EDGE among others.

 

Conclusion

As a Chinese technology company, Huawei Technologies Co. Ltd has extended across several states in the world to offer quality telecommunications equipment. The organization has experienced gradual growth into the international markets through systematically and strategically designed products. To enhance efficiency in its operations, the company laid down corporate strategies, tactical and strategic marketing. By evaluating  Huawei’s corporate strategy and strategic marketing techniques, one can realize that teamwork is vital when coming up with practical solutions that addresses a common problem  and leads to designing competitive products. Although Huawei’s decision to extend to the U.S market seems difficult,  it presents the company with significant opportunities to explore. For Huawei’s successful expansion in the new market to succeed, both external and internal environmental factors must play a role;  which requires good leadership skills that evaluate each element when making decisions.

Bibliography

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Banerjee, Subhabrata Bobby. “Corporate environmentalism and the greening of strategic marketing: Implications for marketing theory and practice.” In Greener Marketing, pp. 16-40. Routledge, 2017.

Berning, Sue Claire. “The Role of Multinational Enterprises in Achieving Sustainable Development-The Case of Huawei.” European Journal of Sustainable Development 8, no. 3 (2019): 194-194. DOI: https://doi.org/10.14207/ejsd.2019.v8n3p194

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Huang, Weiwei. “Huawei’s Competition Strategy: A Financial Perspective.” In-Built on Value, pp. 31-82. Palgrave Macmillan, Singapore, 2019.

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 [1]Sahaf, Musadiq A. Strategic marketing: making decisions for strategic advantage. PHI Learning Pvt. Ltd., 2019.

[2]Alhassan, Sarah, and Dalal Alajmi. “Huawei.” Journal of the community development in Asia 2, no. 3 (2019): 37-44. DOI: https://doi.org/10.32535/jcda.v2i3.579

[3] Banerjee, Subhabrata Bobby. “Corporate environmentalism and the greening of strategic marketing: Implications for marketing theory and practice.” In Greener Marketing, pp. 16-40. Routledge, 2017.

[4] Berning, Sue Claire. “The Role of Multinational Enterprises in Achieving Sustainable Development-The Case of Huawei.” European Journal of Sustainable Development 8, no. 3 (2019): 194-194. DOI: https://doi.org/10.14207/ejsd.2019.v8n3p194

[5]Cao, Xiuyu. “Marketing Strategies of Chinese Mobile Phone MNCs in the European Market:-A Case Study of Huawei.” (2017).

[6]Chernev, Alexander. Strategic marketing management. Cerebellum Press, 2018.

[7]Case of Huawei.” European Journal of Sustainable Development 8, no. 3 (2019): 194-194. DOI: https://doi.org/10.14207/ejsd.2019.v8n3p194

[8]Case of Huawei.” European Journal of Sustainable Development 8, no. 3 (2019): 194-194. DOI: https://doi.org/10.14207/ejsd.2019.v8n3p194

[9]Cao, Xiuyu. “Marketing Strategies of Chinese Mobile Phone MNCs in the European Market:-A Case Study of Huawei.” (2017).

[10]Guo, Lei, Marina Yue Zhang, Mark Dodgson, and David Gann. “Huawei’s catch-up in the global telecommunication industry: innovation capability and transition to leadership.” Technology Analysis & Strategic Management 31, no. 12 (2019): 1395-1411. Doi: https://doi.org/10.1080/09537325.2019.1615615

[11]Haider, Ahmad Ali, Ahmad Zafar, Asad Khalid, Ayesha Majid, Muhammad Ameen Abdullah, and Muhammad Bilal Sarwar. “Marketing Management.” Head, B (2017): 22.

[12]Huang, Weiwei. “Huawei’s Competition Strategy: A Financial Perspective.” In Built on Value, pp. 31-82. Palgrave Macmillan, Singapore, 2019.

[13]Huang, Weiwei. “Huawei’s Competition Strategy: A Financial Perspective.” In Built on Value, pp. 31-82. Palgrave Macmillan, Singapore, 2019.

[14]Morden, Tony. Principles of strategic management. Routledge, 2016.

[15]Alhassan, Sarah, and Dalal Alajmi. “Huawei.” Journal of the community development in Asia 2, no. 3 (2019): 37-44. DOI: https://doi.org/10.32535/jcda.v2i3.579

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Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

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