The ethical concerns of the “Post-it” project

“IT Always Pays to Stick up for Innovation” Case Study Answers

Question 1

One of the primary duties of the different members that Mr. Spencer should put together to ensure the success of the “Posy-It” project is to make samples of new bookmarks that Silver shared with colleagues, and the sticky notes were used in 3M workplaces for different functions. The 3M marketing team had to brainstorm on the strategies they could use to facilitate the selling pads. The team was to give away the pads for free and show the potential clients how to use the product if they could not sell them. The team members also organized a big customer sampling strategy. The strategy was sending 3M workers and hired temps to offices in Boise, Idaho, to demonstrate the different use for handy sticky paper. This campaign by workers brought a massive success, with ninety percent of the individuals who tried the product stated that they would purchase it.

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Question 2

The ethical concern that could arise when working on the “Post-it” project is the hiring of an outsider to run the firm. The outsider was James McNerney. James ran cost budgeting and controls as well as made no bones in the fact that he wanted to transform the culture of the project area. James sacked eight thousand workers, intensified performance analysis, as well as tighten purse strings. James had the zeal and implementation of a performance and quality program known as Six Sigma that improved efficiency. James was replaced by George Buckley, an engineer after its product sale shrank from thirty percent to around twenty-one percent. George was able to raise the revenue during his tenure to thirty-two percent.

 

Question 3

One of the pros of putting a team that will handle the “Post-It” project is that a significant effort is made to inspire scientists to share their ideas. The firm manages jobs is to able to try new things. The other advantage is that the company can identify and recompenses its scientists. The company promotes them and provides them with career tracks that allow them to climb the commercial ladder to the top. It will happen if they are inclined to the top to the positions that are usually assigned to officers who have background experience in finance or administration. The company’s way of compensating its employees for having innovations and ideas but not just selling old products is another pros. The pros are that leaders face a real challenge in developing long-time plans rather than a quarterly result which a stock market needs. The long-term strategies track numbers as well as immediate results, and the chief executive officer who does not make his targets for three successive quarters will be fired. My recommendation for Mr. Spencer would be for its leaders to be able to plan for long-term plans so that they can be able to make good targets which will be beneficial to the business.

Question 4

The “Post-It” project as a whole had good leadership. The duty of a chief executive officer, in this case, was an organizational entrepreneur. The CEO was able to put up the cash from the budget give to his/her to facilitate the advanced marketing campaign work. The other duty of chief executive officers from their provided budget was to organize a substantial one-day client sampling strategy sending “Post-It” project employees, as well as hire, temps offices to demonstrate multiple uses for handy sticky paper. The campaign by the CEOs was a massive success, with ninety percent of the individuals stating that they will buy the product after trying it.

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