Diversification in sports/sports organizations

Target nation analysis

Over the years, sports have diversified, leading to the rise of numerous sports organization that aims to achieve the best in the competitive world market. The mamba sports academy is a full-circle facility that was established to update the way both men and women approach human performances. Its main aim is to create a multi performing environment that will provide education and offer opportunities for all humans to unlock their potentials. The academy operates three key businesses that include sport-specific physical training academies, a sport-focused venture lab, and a charitable organization. Mamba academy was launched in 2018 as a cooperative business project in the hostile athletic training. Its core founders are the NBA legend Kobe brand and chad Faulkner, the CEO of the academy. The mamba sports academy has risen to become one of the leading sports organization in the world despite facing high competition in the market.

In Italy, 35% of its adult population sport has become an essential factor in their life for both personal and group levels. Recently the mamba sports academy has developed plans to enter into the Italian market as its dream to extend its business across the world. Italy is the 9th largest economy in the world, although its economy relies majorly on services and manufacturing industries. Over the years, Italy has diversified its industrial economy to address the economic crisis of 2008, which hurt its economy. The mamba sports academy is focused on promoting sports in the world by venturing into different markets. The economic policy of Italy is focused on mitigating any financial crisis that might occur in the future(Kozenkow, 2020). This offers a significant opportunity to mamba sports academy as it prepares to venture into the Italian market to promote sports. The investment climate of Italy seems to be reduced, but it will offer an ample business environment for a mamba sports academy.

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In Italy, sports contribute up to 3% of its GDP and remain to be one of the favorite sports activities amongst the Italian population. It is one of the top ten businesses in Italy that have created employment for more than 1 million people. The Italian economy will support the dream of the mamba sports academy because it is currently working to improve the welfare of its people through the sporting industry(Kozenkow, 2020). The market forces across Italy will impact the dream of mamba academy as they plan to venture into the sports market. The country enjoys vast sports and sporting activities that will have a significant impact on the mamba dream of changing the sporting industry.

influx of foreign investors

Over the past decade, Italy has seen an influx of foreign investors from all parts of the world. Italy’s vast market offers a significant market opportunity for the mamba sports academy, which aims to improve sporting activities in the country. The communication industry has, over the past decade, promoted sportingactivities, and this could be a critical opportunity for mamba in realizing its dreams in the Italian market. Most of Italians spent most of their time in sporting activity, and this will help mamba in promoting talents in Italy(International living, 2019). Market policies in Italy are vital in impacting mamba operation and will significantly contribute to its success.

The sports industry in Italy has a long history, and this could offer an ample market for the mamba sports academy. Italy enjoys good representation in the sports industry, thus experiencing significant growth in the industry over the past years. The sports industry continues to play a critical part in the Italian economy due to the excellent public and private cooperation that has existed over the past years. The sports industry has increased significantly over the last years across Italy, which seems to offer an ample sports environment for the mamba sports academy. Sports activities involve more than 60% of the physically active Italian population. Recently studies revealed that more than 15 million Italian are fully engaged in sports consistently and systematically. With mamba sports academic planning to extend the sports industry into the Italian market, it will have a significant demand due to the active Italian population(Roundtable, 2018).

Italy faces a significant challenge in sports education, and this could be the best opportunity for mamba academics. With the mamba sports academy recognizing the importance of sports, it will benefit significantly from diverse and ample markets in Italy. Recognizing the importance of sport in Italy, mamba will play a vital role in improving the health sector due to a large number of people who will join the academy. The sports academy is focused on improving the welfare of adults and youths in society; thus, it will offer a vast opportunity to fight against obesity amongst Italian children. Most families across Italyspent more than $1400 on the children’s sports; therefore, mamba sports academy venturing into the Italian markets will benefit greatly and impact its fundamental mission(Roundtable, 2018).

The Italian sports industry has a limited number of sports facilities. Therefore with the mamba academy committed to improving the welfare of the sports industry across the world, it will be the best opportunity. This will ensure the management of the mamba sports academy hasa chance to invest in the sports industry. The mamba academy sport is committed to providing the growth of the sports industry in Italy, which hasrecently faced numerous challenges(International living, 2019). Mamba academy aims to establish a sporting academy in Italy is expected to expand significantly in the coming years.

The Italian policies are against any form of doping, which has, for many years, remains a controversial issue in the sports sector. The mamba sports academyworks under strict laws that have played a critical role in its success in the world. The mamba academy aims to bring significant changes in the Italian sports industry by ensuring support of talents and fight against doping, which continues to tarnish the sport. Italy is politically stable, thus playing a critical role in supporting mamba plans of investing in the industry. Sporting activitiesare greatly affected political instability hence impacting the development of sports facilities, which affects the development of the sports industry(McCarthy, 2000). However, limited facilities in Italy will offer mamba academy a competitive advantage over its arch-rivals in the market.

In conclusion, the Italian economy is vital for the development of the mamba academy. It offers a vast market that will enable the development sports industry. In Italy, politics and policies play a critical role in influencing the development of sporting activities, which contribute significantly to the education and health sector. The management of the mamba sports academy plans to venture into the Italian market will bear fruits due to limited sports facilities in the country. Italy is one of the leading countries in the sporting industry will be impacted dramatically by the Italian economy.


Roundtable (2018). The social and economic relevance of sports in Italy. Retrieved on  February 13, 2020

Kozenkow, J. (2020). Corporate Social Responsibility in International Marketing. Available at



International living (2019). The Italian Economy. Retrieved on  February 13, 2020, fromhttps://internationalliving.com/countries/italy/the-economy-in-italy/

McCarthy, P. (2000). Sport and society in Italy today. Journal of Modern Italian Studies, 5(3), 322-326.

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