Q 1
Objectified is one of the documentary films that are future-length that establishes the role of non-living objects. The term introduces the idea of examining the non-living items in the world. The main question behind the term is a determination of the contribution of the elements not living to human’s life. Objectified assist the researchers in making a decision on whether to conserve the non-living components for future generations to learn from them. Many individuals lack the understanding of the objects that came to existence.
Q 2
The idea of working with non-living element is significant creativity in objectified. Even though many people do not understand the existence of the non-living objects, their presences form storytelling ground. Lack of understanding of the objectives results in the creation of many myths trying to explain the different phenomena.Many communities across the world have come up with festivals in honour of the non-living objects. Some communities place special attachments to the object due to lack of an understanding of how they came to existence.
Q.3
Creating the one-page brief design brief was different than the work generated from empathy and defines methods. The one-page brief design contained the overview of the project, key information about the project design, specific needs and the outcomes the project sets out to deliver. The purpose of the brief design was a quick sketchy work to frame a project challenges and desired goals with prescriptions on how to solving the challenges. The brief design incorporated the practical details such as budgets, timeline and deliverables.
The empathy and define methods work generated was different from the brief design in that the designer involved a strong sense of imagination of the users’ requirements and needs. Empathy involved understanding the user’s experience s of things deeply and meaningfully. The empathy involved heightened awareness of the user’s needs, motivations, wants and goals to do a good project. The brief design requires a light understanding of the project design and does not incorporate users’ needs but deal with project requirements.
Q.4
The specific ideas that could positively influence the process of creating a design brief include: identifying the problem, objectives of the project, the target audience, current price points, deliverables, budget and timelines. Identifying the issues and challenges likely to be encountered will enable the designer to find solutions for the smooth running of the project. Spelling out the goals and the reasons help in laying down the foundation of the project as well as increase market differentiation. Defining the target audience is essential in identifying the user’s expectations and needs.
Q.5
Empathy in relation to design thinking or process innovation means deep understanding and sharing the same feelings and realities of the users. Empathy enables the designer to put himself in the user’s shoes to connect with how they may be feeling about the current problem, situations and circumstances. An example of the empathy that I encountered in an insights project is using the power of “average”. The power of average was a terrible idea for the insight project by assuming that the project will fulfil all the requirements.
Q 6
Design thinking has an image problem. Many designers establish that design thinking is not a reflection of design. Furthermore, design thinking assists in many pseudo-experts. People must use design thinking to solve a set of challenges in the organization. Design thinking involves five steps. The first step is to empathize, that allows people to develop an empathetic understanding of the problem in hand. Empathy allows an individual to put aside his assumption and gain real insight.
The second step is defining the needs and problems. The action involves the accumulation of information gathered from the empathy stage. An organization should always seek to define the problem statement in human life. The third stage is ideate which concentrates on challenge assumption and introduction of ideas. The designers during the stage have established ideas in the stage of design thinking. The phase facilitates individuals to start thinking critically, basing the knowledge obtained from the first to phases.
The fourth stage is a prototype that aims in creating solutions. Experimental stage that is aimed in the formation of best alternatives to the identified problems. The design group introduces several alternatives that can work towards the provision of the best solution. The last stage is a test which involves trying the solution provided by the prototype. The designers rigorously test the output provided as the best solution. It the product given by the process is effective the organization goes to full production. Furthermore, if the product fails, the organization has to restart the previous stages.
Q 7
LinkedIn is one of the organizations that employs empathy. The organization uses a content type named Ebook to mobilize marketers. Notably, the LinkedIn Marketing Solution mobilizes marketers to increase the customer base. Furthermore, the firm ensures that it creates more effective content for its clients. The leveraging of the services provided by LinkedIn assist many in achieving the goal of increased sales. The Ebook produces plenty of content that indicated the benefits that LinkedIn enjoys. The LinkedIn team has a significant push of the content of Ebook. The ebook content educates different marketers on many topics that they can use to make their products penetrate different markets.One of the most important factors that facilitate marketing is education. LinkedIn wants to assist the audience in ensuring a better understanding of the products.
com/marketing/empathetic-content-marketing-examples“>https://blog.hubspot.com/marketing/empathetic-content-marketing-examples
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