Invigorating and sensational music performances

Sponsorship Proposal

Marketing Plan

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Go-Go Music Show is a live music performance that has established itself as a premier event in Washington DC. The event, which is now entering its 31st jubilee, showcases remarkable performances from renowned artists across the globe. The festival presents a fantastic opportunity for those present to free and relax their minds from busy work environment and enjoy invigorating and sensational live music performances (Tassiopoulos 13).

In this year’s event, extremely talented hip hop artist like K. Michelle belonging to the Hip Hop Atlanta Star will partner with Black Alley Band to offer a once in a lifetime event at Pitts Red Carpet Lounge, Washington DC. The event expects to have an attendance of 250 people. Those who will attend are expected to make advance booking with a ticket retailing at $35. The ticket sales will be done for three days (Tuesday to Wednesday) at a stall established within the compound of the venue. As such, the event majorly targets the customers of Pitts Red Carpet Lounge.

As regards to the marketing strategy, banners, posters, Go-go website and radio advertisement will be used. Radio adverts will be run by WKYS – Kiss the Peoples Station (93.9 FM) throughout the week prior to the event at a cost of $500. Banners will be erected at the main entrance of the venue and the other at U. Street. In addition, 400 posters will be pinned around the venue of the event. The latter advertisement media are estimated to cost $150. K. Michelle and Black Alley Band, who are the main performers, will walk away with $4,000 and $3,100 respectively. The venue, Pitts Red Carpet Lounge, will be offered at no cost as the event serves to publicize the lounge. At the end of the event, the estimated profit is $4,850.


1, Rue de la Richonne

BP 20, 16101 Cognac


Sponsorship Proposal

As an organizer of the Go-Go music event to be held at Pitts Red Carpet Lounge, which will be graced by Hip Hop artiste K. Michelle and Black Alley Band, I would like to invite the sponsorship of Hennesy as one of the sponsors.

Sponsoring this show offers an indispensable chance for your business to showcase its brands to the high profile visitors in attendance. Since Henesy is a brand that has been associated with hip-hop artistes such as Snoop Dog, who have performed previously in the Go-Go event, sponsoring this event is bound to increase the sales of this liquor brand especially amongst the youthful population.

Secondly, the event is highly publicized in social media, television, radio, and banners. Your business logo, brands, and business information will be conspicuously displayed in the advertisement media as a partner in sponsoring the event. While the event will be progressing, the master of the ceremony will be adorned in four different set of attires at four different times containing information of each of the sponsor (Tarlow 51).

The event targets to attain sponsorship of three other business entities. The approximate total cost of the event is $8,000, which is inclusive of the money paid to Michelle and the band, the cost of the venue and the cost of running the advertisements.

Remy Martin

20 Rue de la Societe Vinicole,

16100 Cognac,


Phone [HIDDEN]

Sponsorship Proposal

As an organizer of the Go-Go music event to be held at Pitts Red Carpet Lounge, which will be graced by Hip Hop artiste K. Michelle and Black Alley Band, I would like to invite the sponsorship of Remy Martin organization as one of the sponsors. The event is to be held on 10, November 2012.

Sponsorship of this event is an essential partnering opportunity in the area of businesses and corporations. It offers an avenue for marketing brands that are unpopular amongst the high-class individuals who might have developed a bias towards some products. It presents an open and direct opportunity for Remy Martin to enlighten a conglomeration of prospective buyers concerning products they offer (Kahle 29).

With your role as a sponsor in this event, your business logo and information will be incorporated in the event marketing and promotional materials, which include the social media, television, radio, banners, and press releases. This will not only serve to enlighten the masses about your brand, but will also boost the image of Remy Martin amongst the American population. In addition, your products will be sold at designated stalls that will be within the show grounds. The master of the ceremony will be the key agent of advertisement during the event (Argenti 37). He will adorn himself at four different times with attires that are representing the brands of each of the four key sponsors.

The event is expected to cost an estimate of $8,000, which is inclusive of the token of appreciation given to the artists and the total cost incurred in running advertisements via the various media outlets (Tassiopoulos 21).

Courvoisier S.A, 2 place du Chateau,

16200 Jarnac, France

Tel +33 (0)5-45-35-56 16

Sponsorship Proposal

As an organizer of Go-Go Music Show, which is an event held annually in Washington DC, I would like to invite the support of Courvoisier as one of the event sponsors. The event would be held on 10, November 2012.

As a sponsor in this event, you will have a chance to advertise the various brands offered by your business entity. The adverts that will be run through media outlets, banners, and social media will offer a proper platform for current and prospective customers to acknowledge the products offered by the sponsors. In this event, four types of sponsorship opportunities have been put forth depending on the sponsor’s preference (Kahle 26). These offers include banner space, stalls and backstage space, Attires worn by K. Michelle and media coverage.

In addition, K. Michelle, who is a renowned artiste across United States of America, would be expected to acknowledge the sponsors of the event at various intervals of her presentation. This will include rewarding a section of the audience that she finds remarkable with the liquor brands. This will be a celebrity advertisement to attract individuals who associate with the artist into purchasing the brands as anticipated.

During the event, the stage lighting and decoration will reflect the key sponsors of the event, with each sponsor being emphasized periodically. The master of the ceremony will be adorned in attires four different attires, each at a given time, representing the brands offered by the main sponsors of the event (Tarlow 30). The event expects to have three other sponsors apart from Courvoisier. As regards to the total expenditure, the organizers have valued it at $8,000.

Ciroc Vodka 1,


BP 20, 17701 Cognac


Sponsorship Proposal

As an organizer of Go-Go Music Show, which is an event held annually in Washington DC, I would like to invite the support of Cirok Vodka as one of the event sponsors. The event would be held on 10, November 2012.

From the sponsorship of the event, your company will receive much publicity through the logo, brand, and company information that would be clearly displayed in the advertisement media. Since the event is expected to have high profile visitors, it will present your company with an opportunity to market vodka among people who spend much on liquor (Skinner and Rukavina 26).

During the event, your company would be allowed to have stalls at designated areas. In addition, the master of the ceremony will take the initiative of appreciating the sponsor of the event and event offer product rewards to the members of the public who make remarkable performances. There would be dedicated banner adverts for your brands within the venue. The visitors would also have a chance to make inquiry and purchase your products that would be conspicuously displayed at the venue (Tarlow 74). The event is estimated to cost $8,000, which include the money paid to the guests- Michelle and the band, cost of the venue, and amount spent on the advertisements.

The success of the Go-Go Event depends heavily on your sponsorship. When the event will be graced, we have the duty to ensure that you realize maximum promotion of your brand. The presence of renowned artists and members of the white house catapults this. The role of advertising in brand promotion will play a critical role in promoting your brand and company. In this event, we will do all it takes to assure the company that it is a worthy cause to sponsor this event.

Works Cited

Tassiopoulos, Dimitri. Event Management: A Professional and Developmental Approach. Sydney: Juta and Company Ltd., 2005. Print.

Skinner, Bruce and Rukavina, Vladimir. Event Sponsorship. New York, NY: John Wiley & Sons, 2002. Print.

Tarlow, Peter. Event Risk Management and Safety. New York, NY: John Wiley & Sons, 2002. Print.

Kahle, Lynn and Close, Angeline. Consumer Behavior Knowledge for Effective Sports and Event Marketing. Washington, DC: Taylor & Francis, 2010. Print.

Argenti, Paul. Strategic Corporate Communication. Bristol: Tata McGraw-Hill Education, 2007. Print

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