Chai Chalermvatcharaporn is a man with intensive expertise in the rubber manufacturing domain and he has developed a new product to assist rubber plantations. The problem generated by the new product regards the means of placing it onto Thailand’s market.
The producer might find it difficult to persuade customers into investing in the new product, moreover when the natural rubber industry seems to be taking a downfall. The rubber industry has reached maturity and is now heading towards its decline. It is expected that in 10 or 15 years, the natural rubber will be entirely replaced by synthetic rubber.
Furthermore, in designing the campaign to promote the Rubber Tech Purifier, Chai has to consider five factors: the supplier power, the barriers to entry the market, the threat of substitutes and the buyer power, all of these establishing the degree of rivalry.
Based on these considerations, a SWOT Analysis of the RTP was developed, and it established the following:
Strengths: the RTP was developed by an experienced team of engineers and it prides on numerous qualities such as the possibility to replace 5 workers and the increased quality of the rubber (over 95% accuracy);
Weaknesses: rather high price and a short life cycle (after one year, the RTP has to be replaced);
Opportunities: no other similar product exists on the market; the natural rubber market will still function for another 15 years, period in which such a product would be useful;
Threats: instability of the natural rubber market, potential competition from an Indian company.
Detailed problems and strategies
Prior to launching the RTP, the producer has to consider potential causes for failure, the target audience, the features of the product, the pricing and the promotion strategies.
Among the possible causes for the failure of the RTP could be the existence of cheap workforce in Thailand; consumers’ reticence to a new technology that implies additional costs of maintenance and personnel training; fear that the product might not satisfy the demands and the necessity to reduce personnel. The personnel problems remain to be solved by the rubber producers, but the problems regarding the new technologies could be solved by offering buyers additional services. The two sales representatives in charge of the RTP would offer “on-site assistance during the first year: training, troubleshooting and customization,” each serving 10 plantation at a yearly cost of $30,000.
The new product is focused on improving the overall quality and speed of the rubber manufacturing process. The RTP has the ability to process 5,000 tons a year, 3,500 tons more that the capacity processed by the manual labour. The disadvantages of the product are however its short warranty, of only one year, and the higher price that the one proposed by the Indian competitor. Chai established a price of $10,000, whereas the Indian manufacturer would sell its similar product for only $8,000. The price difference can easily be explained by the higher quality of the RTP and its increased processing speed. The RTP is able to process 5,000 tons of rubber per year, whereas its competitor can only process 4,000 tons. Furthermore, compared to his competitors, Chai has the advantage of Thailand’s experience and good reputation in regard to rubber production. This comparative advantage could aid Chai boost his product to other foreign countries, as well as Thailand.
Given that the small and middle size plantations could be persuaded into accepting a higher price, but the larger plantations would not pay a cent above $10,000, the RTP’s price should remain unchanged. However, the company ought to consider investing more money into sales, so to increase the number of sold RTP, and also in research and development, in order to further improve the quality of the RTP and its life cycle. Also, separate funds should be allocated to the R&D department as to allow them to continue their research for technologies applicable to synthetic rubber. Given the actual trend of replacing natural rubber with synthetic rubber, Chai’s company has to develop and maintain an increased level of adaptability and find the ability to change the features of the RTP so that it meets the demands of the coming years.
The new product is generally designed for the large rubber producers on the high grade market, but it not limited to them. The large rubber producers have a better chance of resisting on the market, as they register the lowest closing rate (5%). These companies generally afford to pay the RTP’s price and can be convinced that purchasing the product brings about long-term benefit of significant cost reduction.
For instance, the RTP purchased, for $10,000, would process 5,000 tons a year at an accuracy rate of 95%. On the other hand, to process this amount of rubber at the given accuracy rate, the manufacturer requires about 7 employees. (Exhibit 3: 2 workers process 1,500 tons a year at an accuracy rate of 95%. As such, one worker produces 750 tons a year.) 7 full time workers, working 300 days a year for 10$ a day add up to $21,000, more than double of the RTP’s price.
The promotion campaign should take the form of advertisements published in the rubber industry Journal, periodical designed for medium size and large rubber producers. The advertisements and articles should focus on the benefits of the RTP, such as the significant reduction in costs and the large amount of processed rubber. Small rubber plantations will be left out of the promotional strategies, as they have not been selected as target markets and their inclusion would only increase the producer’s costs.
For the near future, Chai Chalermvatcharaporn should focus on implementing the developed RTP business plan, and in case of failure, in two years time he would add it to the Siam’s portfolio.
Porter’s Five Forces: A Model for Industry Analysis, 2007, QuickMBA.com, http://www.quickmba.com/strategy/porter.shtml, last accessed on September 28, 2007
Rubbertech, Marketing Parts 1 to 3
Porter’s Five Forces: A Model for Industry Analysis, 2007, QuickMBA.com
Rubbertech, Marketing, Marketing Part 2
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!