Significance of email verification in SEO

Significance of email verification in SEO

Email marketing has proved to be one of the most effective strategies for driving traffic and hence generating more business sales. More business have adopted the strategy has it turns out to be quite affordable and more effective in attracting more customer prospects to the business products and services. Marketing professionals have, therefore embarked on generating more email lists to create more traffic into the company website and hence promote more sales. While email marketing may be one of the most effective ways to market a company’s brand, you should also get a better strategy for successful marketing campaigns. If you have used the email marketing to promote your products without any success, then it is likely that you do not have a proper strategy on implementing your email marketing strategies. While building an email list for your potential business prospects then you need to ensure that the email addresses availed are valid and provided by only the potential business prospects.


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However, if the email lists consist of more spam traps or the email addresses are incorrect, you are email deliveries will never be successful. The most effective strategies to avoid such challenges is simply making email verification while generating your business email list. If you do not have an idea on how to go about this strategy, then this article is worth reading. The guide takes you through a detailed discussion on email marketing, including the key benefits of email verification in generating more traffic and the entire email verification process.

What is email verification?

Email verification also referred to as email validation is simply the process of ensuring that the email addresses generated on the email list are accurate and valid. The process ensures that all spam addresses are sorted out and removed from the email list.

Email verification process

The verification process only takes a few steps before you can fully validate the email addresses in your email list while retaining the valid and quality email addresses. Below are some of the top steps that are key to verifyingan email address.

  • Checking the validity of the email address syntax

You need to ensure that the email address has a correct syntax ensuring that the address is valid. For instance, inserting two dots before ‘com’ in the email address is wrong. ”[email protected]” is a simple format of an email address. Then ‘@’ sign should not miss out, or the dot or any other essential character in the email as this would invalidate the email address.


  • Technical validation

Once the domain name is validated, you can now begin the technical procedures of validating the email address. At this stage, the system can verify whether the address is safe to share email messages, accept all messages, disposable or if the address is invalid among other result responses. From such processes, you can quickly ascertain whether to keep sending the email addresses or retire the email address.

Reasons why email verification is a must for a SEO agency

There are quite anumber of reasons why you need to verify your email addresses if you are running SEO website. Email validation is not only important in reducing email bounces but also crucial for other reasons which are highlighted herein.


  1. To ascertains the data accuracy

Generating quality data is key to driving more traffic to your website. If you are making successful deliverables, then you are certain that you are indeed on the right track. However, if you are using incorrect email addresses to deliver your brand messages to the various customer prospects, then it is likely that you will have a less number of clients turning up for your products and services. Validating the email addresses in youremail lists tells more about your data accuracy, and this would be key to promoting the success of your digital marketing campaigns.


  1. To reduces the email bounce rates

After running the email addresses through the technical procedures, you can get sincere feedback on whether email addresses are valid undeliverable, role-based or if the address accepts-all. Based on the results, you can, therefore, separate the email addresses as you retain the valid email addresses which can effectively deliver the brand message. If an email address is not valid or cannot deliver effectively, then you can quickly remove it from your email list to reduce the email bounce rates. This ensures that you only share your email messages to the valid email addresses and as a result avoiding the scam traps. Getting all messages delivered to the respective potential prospects is a significant idea here, and this drives more traffic into your site and as a result promoting the company sales.The reduced email bounce rates also boost your company ranking in the various search engines.

  1. To improve website user engagement

Email verification results help generate an email list with the correct email addresses and therefore, this gives you sincere feedback on what the potential customers’ demands and preferences. You will be able to draft email messages that suit your potential customers. You clients will, therefore, have a chance to ask questions or make complaints regarding the delivered products. Such responses will, therefore, be vital in helping you get ideas on what needs to be improved on your products and services as you make immediate responses to the complaints made. Such interactions create a brand loyalty and as a result creating more traffic to your website.


  1. Protecting the sender reputation

If you have been sending messages for a while, then you must have created a particular kind of reputation among ISPs and the ESPs. The email sender reputation may vary based on several factors including the email bounce rates and the proportion of spam emails in your email account, among other factors. Often sending email messages to invalidated email addresses may ruin your reputation and this may as well reduce your website rank on the various search engines. The email verification processes therefore becomes key to reducing the email bounce rates and hence ensuring that you build a strong reputation.


  1. To increase the campaign ROI

Sending more email messages to various customers may not be a key determinant to a successful marketing. You could generate a very large email list but only a few of the email addresses are valid. It is therefore important to verify the meal addresses in your email list to ensure that you are delivering your brand message to your customer prospects. This ensures that your customers receives accurate information regarding their preferred products and services and therefore they are likely to respond positively towards the given products and services. This will also create a friendly engagement allowing your customers to make enquires on your company brand which would as a results translate to more sales. The positive responses and the returns increases the ROI as well.


  1. To prevent message delivery problems

Delivery spam messages repeatedly due to undeliverable emails may highly ruin your reputation. This leads to the growth of more ISPs as more messages are pushed to the spam folders. Your recipient will presume that you are a spammer and no one will make any efforts of reading your email messages. This will reduce the traffic on your website pages and in turn affect your business performances.


Validating all the email addresses in your email lists therefore becomes key to avoiding such deliverability issues and ensuring that you only deliver your brand messages to the valid email addresses. This also an effective way of a successful email marketing and increasing your brand loyalty among the various customers.

  1. Lowers the spam complaints

One of the key benefits of email validation is that it reduces spam complaints and therefore retaining your brand reputation. Sending messages to invalidates email addresses may likely reach on the role-addresses. A large group of people usually shares the role-addresses, and therefore you do not have control of any messages that are delivered on these addresses. If your messages run into the spam folder, then some recipients may report you as a spammer which may highly ruin your brand reputation and as well lower your SEO ranking on the search engines. Using the email verification tools may, therefore, be appropriate to help you separate the incorrect email addresses from your email list.


Email verification is extremely important for your website. A validated email list relates to quality data delivered to the various customer prospects and this aids in improving your SEO ranking hence driving more traffic to your website. Email marketing has turned out to be one of the most effective ways to more company sales. However, key strategies, including email validation, should be considered to ensure that quality data is delivered and as a result, increasing the ROI. Use the tips highlighted here in to keep your email list validated and upgraded for a successful marketing campaign.

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