Effects of Technology on Tampa Theatre

The role of technology in day-to-day activities and especially in this century, cannot be underscored. One of the most common events today in the US that everyone is involved in is entertainment. According to psychologists, entertainment should at least 5 hours every week for healthy cognitive function. As a result, entertainment joints such as theatres and cinema halls were unveiled, to provide people with the chance to meet and have discussions as they enjoyed a movie or film. One of the most historic theatres in the Tampa Theatre, unveiled in 1926 in Tampa, Florida, by architect John Eberson. It was an atmospheric design movie theatre designed and built carefully to provide a breathtaking experience for movie lovers (Smith, 2009). The incorporation of technology, therefore, in the movie and film industry, particularly in theatre, can go a long way in improving competitive advantage, promoting supplier power, and reducing threats of substitution.
The20th century saw increased commercialization of arts and related activities. It, accompanied by technological inventions and innovations, ensured that the range of content provided to people improved. As a result, more people became interested in works of art, and therefore, providers and suppliers of such content experienced a market boom (Kennedy, 2018). In response, theatres such as Tampa were constructed. This building had an alluring array of factors that posed competition to other entrants onto the market. It was the first building in Tampa to offer air conditioning; this provided significant relief to the visitors, especially during the hot summers of Florida. Apart from that, inside the palace, the visitors were treated to a romantic and lavish Mediterranean courtyard filled with high-grade statutes, gargoyles, and flowers. Over such opulence was the night sky complete with the beautiful stars and clouds floating around to make the experience lovelier (Alex, 2009). Apart from that, the theatre had a uniform platoon of attendants and ushers, who made the experience better for the visitors. By the end of 1929, around 9 million Americans had visited this theatre, where they had their first kiss, essential dates, honeymoons, and other keynote events in their lives over a movie in the most ambient of surroundings (Falkner,2018). All this was made possible by the use of those various technologies such as lighting, orderly service, and the ultra-nice surrounding as well as the affordability of such service. To date, the theatre serves several functions, with most events in Florida being held inside the Tampa. This means that the maintenance of the place is above par. As a result, it is still valued by most people; however, judging by the current market trends, a lot needs to be done to improve or maintain the position of the Tampa as a leader in theatre. Through the use of technological innovations, Tampa can ensure more visitors, more revenue, and therefore keep up in the entertainment industry. Such strategies include automation of services, price management for the experience and ease of access, as well as improved safety and security for the revelers.
Tampa has already made a market niche for itself in the entertainment industry. Millions of visitors throng the place every year to have the experience of a lifetime. It has continuously combined separate pieces of art to create a storyline and cohesive blended narratives (Gardner, 2017). Theatre design has, however, been of paramount importance. Through technology, art has been revolutionized, making theatre more desirable. Theatre has, for some time, been referred to as a dying art, with the advent of internet streaming, cable television, and radio. Audiences are, however, still drawn to the excellent experience of theatre. According to Greg St. Martin, a professor of film at the Northeastern College of Arts and Sciences, “There is some¬thing that we seem to crave about the live expe¬ri¬ence that is primal for sto¬ry¬telling and being live in the room with the per¬former and having a unique expe¬ri¬ence that only you are having.” (TheartLife, 2019) He goes ahead to cite the much-hyped Lion King movie and Beyonce’s piece, lemonade, which have brought the theatre back into the limelight.
Modernization of art, by the younger generation, also gives a leeway for the advancement of theatre. It would be futile to expect young people in the modern world to be fascinated by the old theatre in the olden days which fascinated such people. Times have changed, and interests to have changed. It means that to be able to get more youths into Tampa by the modernization of the content has to occur. Such strategies include the use of 3D printing that, despite saving a lot of time and cost for production houses, provides a better viewpoint for 3D lovers, most of whom are the youths. An example that can be borrowed is the Baylor university’s theatre that has made magic beans for their products into the woods using plastic and 3D technology (Login, 2017). Apart from that, other props such as puppets can also be made using 3D technology, saving time, cost, and at the same time, clearing the environment of excessive plastic waste.
Sound and visual design can also be promoted using technologies. Sound forms one of the most important elements of theatre, a good quality of music coupled with a good design and props makes the experience lively. Sound basically decides the emotional value and mood of the theatre. Technology has made all this possible. The availability of high-quality sound speakers lighting, and a catalog of sounds that could be used freely available on the internet, producers have the least of worries in moving an art piece. The improvement of video recording and presentation devices has also had an impact on theatre. Such multimedia acts as a crutch for audiences to lean on. They support the act. A quality act together with high-quality sound, good directing, amazing lighting, and efficient props could form the much-loved experience that visitors into the Tampa theatre could yearn for more, every other day.
The use of technology to come up with acts for the stage in theatres is also another strategy that can be used by Tampa theatre to cut its edge in the market and reduce the effects of competition. The use of technology, such as computer-generated avatar, 3D printing, can revolutionize theatre. Timothy Bird, the producer of Pippin, a theatre show alleges that innovations that he has made in the show, such as the avatar, that is computer-generated fighting an actor live on stage, gives his audience a whole new definition of the theatre (Shaw, 2012). In a movement, known as techno drama and mixed reality, the use of technology has been exhibited, primarily the use of animation, 3D projections, high definition camerawork, and virtual reality. This has turned out to be a whole new experience for the visitors and is therefore recommended to influence the experience AND NUMBERS IN Tampa.
In terms of music, technology is central to theatre plays. Ranging from composition to mixing and performance, technology is of utmost importance. Technologies have helped stage producers to do stuff that normally would be impossible using natural voices or acoustic instruments. The most used technology in modern theatre is the professional studio speakers, which produce high-quality sounds and are currently used in conferences and classrooms across the world. New hardware and software interfaces such as mixers and keyboards use technology to control the sound quality.
One other strategy that the Tampa Theatre can use is enhancing interaction with the users of the content. Digital technologies and media usually allow an audience to interact with theatre. As such, the passiveness barrier is eliminated (Kennedy,2018). This will, therefore, make the audience participants rather than spectators. Streaming of content from theatres through social media or other internet-based platforms will offer a great chance for the involvement of audiences. At the same time, subscriptions to the stream provide an avenue for more funds for the management and maintenance of Tampa. In addition, the use of technological devices to enhance the safety of the audience, ACTORS AND Their property is also a subtle but yet important contribution of technology. In essence, the use of technologies such as CCTV’s, alarm activated doors, advanced smoke detectors, and other automated systems such as washrooms provides a great deal of comfort, which will leave the visitors asking for more (McFadden,2018). Automated parking slots and security lights will also detect any harmful activity to the property of the clients of Tampa.
In conclusion, a number of strategies can be employed by Tampa theatre to maintain an upper hand in competition in the market niche. It, being the oldest of its own, places it in a position of advantage over all other theatres. Maintaining its stature needs rigorous activities and strategies which include, having high-quality speaker systems for sound, effective lighting to support acts, among other on stage uses. The theatre can also use technologies such as 3D printing, which will result in high-quality props to support the action and provide a lively experience for the visitors. In addition, the theatre can make use of other technologies such as security devices and communication media to make the audience participants rather than spectators.

References

Alex, A. (2019, January 2). How Technology Is Influencing Theater Making. Backstage | Auditions, Casting Calls, Jobs, Talent Seeking, Advice. https://www.backstage.com/magazine/article/how-technology-is-influencing-theater-making-66577/
Falkner, M. (2018, June 23). Technology is Changing Theatre Design. Entertainment Installations. https://entertainmentinstallations.com.au/technology-is-changing-theatre-design/
Gardner, L. (2017, February 21). Does Digital Technology Help Theatre – or Hinder It? The Guardian. https://www.theguardian.com/stage/theatreblog/2013/aug/19/digital-technology-help-theatre
How Has Technology Changed to Theatre? Four Ways. (2019, July 2). TheatreArtLife. https://www.theatreartlife.com/staying-still/4-ways-technology-changed-theatre/
How Immersive Technologies Have Sparked a Theatrical Revolution. (2018, October 15). The Stage. https://www.thestage.co.uk/features/2018/how-immersive-technologies-have-sparked-a-theatrical-revolution/
Kennedy, K. (2018, September 5). Ways Technology Has Changed Theatre and Music. Entertainment Installations. https://entertainmentinstallations.com.au/ways-technology-has-changed-theatre-and-music/
Login. (2017, June 14). What (good) Examples of Digital Technology in Theatre Do You Know? European Theatre Lab. https://www.europeantheatrelab.eu/field-survey-part-1-seeing/
McFadden, C. (2018, December 3). How Does Technology Transform Stage Performances? Interesting Engineering. https://interestingengineering.com/how-does-technology-transform-stage-performances
Shaw, D. (2012, March 27). Technology Transforming Theatre. BBC News. https://www.bbc.com/news/technology-17079364
Smith, W. (2009). Theatre of use: A frame analysis of information technology demonstrations. Social Studies of Science, 39(3), 449-480.

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Effects of Technology on Tampa Theatre