market trends show that banner towing behind airplanes continues to be a strong and desirable method of advertising especially concerning immediate events and promotions. Other business entities have attempted to fill the void that comes with such trends. “Towing it” is one of those entities seeking to capitalize on the current market trends by offering banner towing services in a number of geographical arenas.
To accomplish the objective(s) of Towing It, a comprehensive and effective IT system will necessarily have to be implemented. The system will incorporate social media, an efficient website, Internet and Intranet usage as well as Office Products to provide mailing lists and data.
Information Technology (IT) will be incorporated into the operations in an efficient and effective manner from the very beginning of the company. An IT department will be created that will be responsible for developing and initiating information systems that will address the marketing of the company in an above average manner. It will be necessary for a coordinated effort to take place in order to achieve a market niche within the first ninety days. The IT department, therefore, will of a necessity, be aggressive and bold in its challenge to achieve market share. Additionally, the IT department will be responsible for ensuring that the systems are working as designed and that they complement and integrate well with other areas of the business. A recent study determined that “information systems and common enterprise data warehouses that support information sharing, integration, and dissemination can supply shared governance teams with the solution to make better and evidence-based decisions” (Krive, 2013; Junttila et al., 2007; Murtola, Lundgren-Laine, Salentera, 2012) and it is hoped that the Towing It department use the available information systems to make better decisions to enhance the growth of the company.
A group of venture capitalists has provided the funding for Towing It, and as such will require that a higher than usual rate of return be provided them — primarily due to the relatively risky nature of the business. As one recent report discovered “young companies in emerging
industries are characterized by a high level of economic and technological uncertainty, the absence of credit history and collaterals and high level of information asymmetry, which prevents them of using more traditional sources of financing” (Sander, Koomagi, 2007, p. 189). Even though Towing It is not in an emerging industry per se, it is a very young company and therefore has limited resources. As the Sander and Koomagi reports dictates “venture capital and private equity play a very important role in financing of these companies” (p. 189) and venture capital definitely plays a very important role for Towing It as well. Having evaluated the expenses of this venture it is safe to project that profits will be made within the first year and that an increasing rate of return will be provided for both the owners and the venture capitalists throughout the next five years.
Technically speaking, the main thrust of the company will be through the website and online media which will be marketing the company in a 24/7 methodology. The equipment needed is easily procured through rental of the airplane and purchasing of the banners. The IT equipment can be purchased over the counter and programmed by the IT professional.
The system will be tested and modified as needed both before implementation and after. It will be designed for ease of use by end-users as well as management. The IT professional will also ensure compatibility, upgrades and maintenance of the system meets the highest standards.
Junttila, K.; Meretoja, R.; Seppala, A.; Tolppanen, E-M.; Ala-Nikkola, T.; & Silvennoinen, L.; (2007) Data warehouse approach to nursing management, Journal of Nursing Management, Vol. 35, Issue 2, pp. 155-161
Krive, J.; (2013) Building effective workforce management practices through shared governance and technology systems integration, Nursing Economics, Vol. 31, Issue 5, pp. 231 — 249
Murtola, M.L.; Lundgren-Laine, H.; Salantera, S.; (2012) Governance of managerial information needed by nurse managers in hospitals: A literature review, Communications in Computer and Information Science, Vol. 313, pp. 104 -118
Sander, P. & Koomagi, M.; (2007) The allocation of control rights in financing private companies: Views of Estonian private equity and venture capitalists, TRAMES: A Journal of the Humanities and Social Sciences, Vol. 11, Issue 2, pp. 189 — 205
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