The expectations and requirements of the customers
Reputation service is how customers perceive your brand, product, or character in carrying out your business. Serving customers comes with a lot of expectations where the enterprise has to meet them or exceed for it to grow or make sales(Patel, N. 2020). Through customers’ expectations and requirements, business is praised or either criticized. For example, in a restaurant, a customer expects a high level of cleanness, well-cooked, and quality foods served immediately on orders. This will make customers satisfied with your services, and they can come back because of the experience at the restaurant, thus an excellent reputation service.
Apart from the organization being conscious of its security, customers also have expectations of their safety and require protection.This includes both customers’ physical security, and even their data is kept safe(Chidambaram, et. al., 2016). Having security gives them the confidence to walk on your premises and also have known that the information given out is not shareable. As security is tightened at the premise customers, expect not to be intimidated but to create an environment wherebyeven frisking is done efficiently without harm. On this note, the expect and require that their items carried to the premise are safe.
The expectations of customers are all about excellent customer service given to them. Better customer service comes with a cost(Patel, N. 2020). Customer service involves a well-set system of management to help support the business, which depends on the type of business. This system includes every stakeholder in the business who support the needs of customers as required. For example, in a business, there is a need for a customer care person who responds to customer’s questions offering immediate feedback. Feedback enables customers to make proper decisions reducing chances of confusion since they have the right information, thus communication with customers.
Consumers’ needs from the needs of the enterprises
There might be just a slight difference in terms of consumer’s needs from the needs of the enterprise. For service in an organization to be reputable, there are standards set with the owners of the enterprise having specific objectives to achieve (Kiseleva, 2016). On the same note, the consumers’ expectations must be satisfied; thus, both the consumer and the enterprise have needs. The slight difference that comes in is between them is their different objectives and intentions at that particular time.
Owner of the data served from the reputation service
The owner of the data served from the reputation service is for the enterprise or the organization. This very important to keep the organization’s reputation uphold through its data that attracts customers and giving them an urge to be served again(Von Leipzig, et al., 2017). The reputation service advertises for the enterprise making it known and enjoying the competitive advantage over the others. Thus, a good reputation makes the brand known.
Protectionneeds a customer to expect from other customers when accessing reputations
A customer expects the other customer to protect him/her when accessing reputations. The privacy of the other one should not be discussed openly in case the other customer has his/her data; thus, one will be assured of protection. Also, a customer expects that the other person will consider destroying his/her data after usein case that happens (Burrus, 2017). This clears it as it may not be traced to be used by other people who may cause harm or be a security threat. Therefore, there is need for protection between the customers themselves, and from the enterprise to have a reputation.
Reference
Burrus, D. (2017, September 28). 6 Ways to Protect Customer Data. Retrieved from https://www.huffpost.com/entry/6-ways-to-protect-customer-data_b_59cd51f9e4b04575111f3963
Chidambaram, N., Raj, P., Thenmozhi, K., & Amirtharajan, R. (2016). Enhancing the security of customer data in cloud environments using a novel digital fingerprinting technique. International Journal of Digital Multimedia Broadcasting, 2016.
Kiseleva, E. M., Nekrasova, M. L., Mayorova, M. A., Rudenko, M. N., & Kankhva, V. S. (2016). The theory and practice of customer loyalty management and customer focus in the enterprise activity. International Review of Management and Marketing, 6(6S), 95-103.
Patel, N. (2020). Why Understanding Expectations Is Crucial for Customer Service [Blog post]. Retrieved from https://neilpatel.com/blog/expectations-and-customer-service/
Von Leipzig, T., Gamp, M., Manz, D., Schottle, K., Ohlhausen, P., Oosthuizen, G., … & Von Leipzig, K. (2017). Initialising customer-orientated digital transformation in enterprises.
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