Analysis on a Coronavirus News Bulletin

Analysis on a Coronavirus News (Breaking News) Bulletin

The breaking news article under review revolves around coronavirus, which is proving to be an epidemic that is drawing a global audience’s attention. It’s essential to denote the techniques the script uses to relay the message as it focuses on the reader’sperception when interpreting the content. Similarly, complex encoding issues, especially in the medical research field, requires a sophisticated level of framing to ensure the audience decodes the content appropriately since it entails lots of scientific terms and concepts (Scheufele&Tewksbury 11). Reviewing the techniques this article uses to simplify the message to its readers is integral because it plays a crucial role in the way mass-media operates. Thus, the authors of the coronavirus news bulletin are keen on the visual and textual contents they deploy when framing the content amid its target audience (global).

Mainly, a breaking news article concentrates on the use of phrases and imagery in its headline to ensure the reader/audience cannot misunderstand the underlying headline. Hence, the image in use on the news link bears lots of details as it shows travelers wearing face masks in an airport. Also, it’s headlined by the title “There could be more than 75,000 cases of Coronavirus in China, researchers say”, which focuses on the sketchy communication efforts by the Chinese state in tandem of the outbreak. Arowolo explains how this distinct level of framing (framing in thought) is vital when encoding messages that target a general audience because it simplifies the complex and substantive data the journalists scrutinizebefore summarizing the findings (pars 3). Thus, journalists are keen on their readers’ literacy level, together with the urgency, the report contains. Therefore, the travelers’ image and headline posit the defragmenting conditions surrounding the factual reporting on the virus from the Chinese State media.

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The role of images in mass media

In light of this context, images play a massive role in the mass media industry, rooting back to the 19th century when political communications marveled under its usage. The implication of this approach is evident in audiences as it can influence a viewer’s perception. Dines &Humes (250) provide an elaborate example of how the perception that ‘diamonds are forever’ was imparted on a whole generation through visualization as its influence on the waypeoplecontextualize diamonds as a symbol of eternity is evident to date. This approach highlights the manner in which visualization systematically influences perception and social cues. Hence, a strong frame needs to contain a relevant image that resonates around its subject.

Additionally, the bulletin’s authors use the concept of visual rhetoric as its guide to selecting an image as it ensures the encoding cue is easier on the audience’s end. For instance, a scientific image showing the way cells recreate when spreading wouldn’t be appropriate, as it would be to be complicated for the general readers/ viewers. Moreover, Fagerholm highlights the way some bias in the selection of imagery on news links plays an integral rolein the communication because of its effect in utilizing visualsfor communicating to and influencing an audience(pars 5). Therefore, the selection process requires a high level of understanding of optics, such as the reader’s mind frame to assist in identifying a suitable visual. In other words, the decision to use the image showing passengers with face masks at the airport is by design to impart a specific notion on the following content/headline.

Using textual features is a common and popular technique that news bulletin adopts when relaying messages. Mostly, it is becauseof the simplicity and direct narrative it contains. Reading Media Texts (:// elaborates on the importance of using concise phrases that cause different readers to encode texts and phrases differently. This aspect reflects on the type of wordings the headline uses as it ensures to detail the country of inference, point of contention, and numerical representation of the happenings. Subsequently, it helps to accelerate the encoding process on the reader since it construes their understanding within a specific narrative.

Therefore, the combination of an image and a detailed headline are crucial in the way mass media frame contentious news. Moreover, most of the breaking news consists of sensitive issues that may not be suitable to the general public and requires the excellent combination of these features to relay the message without misinterpretation. Hence, it’s essential to use visual rhetoric and simple phrasing to communicate complex contents and news while sticking to the point (Scheufele&Tewksbury 11). Essentially, framing provides a robust framework that journalists use to simplify and inform the public on issues that would be hard to conceptualize without this type of sophisticated decoding from the media outlets. Thus, the news link in reference demonstrates how this technique is central in reporting through it is easy to interpret the article.


In summary, constructing a frame entails several approaches with the sole purpose of influencing a reader’s perception towards the topic. This approach is also vital in hooking the audiences’ attention and attitude towards the content, which is crucial in reporting. Therefore, the image and headline aim at ensuring it hooks the reader within the first few seconds as they proceed/ click to read the full article. Locking an audiences’ attention is always a paramount task for the mass media. However, textual and imagery features enable the framing to appeal to the target audience (in this instance, the general public).

Works Cited

News Link:

Dines, G and, Humes, M, J. (2003).“Gender, Race, and Class in Media.” SAGE Publications 2003

Scheufele, A, D and, Tewksbury, D. “Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models.” Journal of Communication ISSN 0021-9916 2006

Arowolo, O, Sunday. (2017). “Understanding Framing Theory.” Retrieved from on 13/2/2020

Göransson, K., Fagerholm, A-S. (2018) “Towards visual strategic communications: An innovative interdisciplinary perspective on visual dimensions within the strategic.” Communication Field Journal of Communication Management, 22(1): 46-66 accessed on 13/2/2020

“Reading Media Texts.” Literacy Today.  accessed on 13/2/2020



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