Strategies for company success paper

RE: How to Win: Strategic Options Assessment and Recommendation

This brief provides strategies that I find essential in making the company successful. As we know, a good strategy helps a company to realize it’s potential. I believe that the approach I am about to propose will help your company to reach its potential and to discover it’s weaknesses as well.  The three Game-Winning Moves I considered are in rank order:

  1. Technology- We should introduce a modernized technology in the company. Technology can alleviate the business scale. Somsuk, 2012, points out that investing in technology is vital in simplifying and growing business. To win over the competitors, the company needs to have better and efficient technology. These are the areas to concentrate on technology:

First, technology will be applied to the management and leadership of the company. By having technology at this level, the management and leadership of the company will become more efficient and effective. There is a need to develop software and application that will ensure that all the activities of the employees are measurable. Also, the application should allow an efficient flow of information from the executive leadership of the company down to the employees and vice versa. Bovee et al., 2016, points out that a good communication system within the company helps to cultivate a better working relationship between the employees of the company. It serves to boost their morale and efficiency. The communication within the company needs to be better. Everyone needs to be given space to share information through means that are open and interactive.

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Second, the company needs to improve its engagements with its customers. Through the use of technology, you can build a platform where the company can communicate directly with customers. We need to hear their opinions about the products and services that the company offers. It is through that that the company will know whether to modify and or introduce new products and services.

Lastly, through the use of technology, the company should ensure that it collects as much data as possible. This means that the company needs to install data collecting software on the accounting and management structure of the company. Data is necessary because it will help in ensuring there is an efficient and effective use of resources within the company. More so, it will help in measuring the efficiency of the employees.

  1. Branding and Marketing- There is a need for the company to improve its branding and marketing. The company needs a better brand so that it can further distinguish itself from its competitors. More so, the brand needs to build a memorable impression on the customers.
  2. Community involvement- Creating a more engaging environment with the community will enhance the visibility and connections of the company (Franks et al. 2014). The company needs to broaden its positive impact on the community.


Technology in the areas mentioned is beneficial for the company because it will increase the productivity of the employees in the company. This will be through efficient and effective communication. The new technology will ensure that the interaction with the customers is better and productive. The company will be able to know the concerns of the customers at first hand and address them. More so, the new technology will ensure that there is a better and efficient allocation of resources.

According to Franks, 2014, the effectiveness of technology in increasing sales and profitsis supposed to be gradual throughout the years, as seen above.

 Alignment and Investments
 The moves align with the company’s endeavor to reduce costs in management. Also, it aligns with the company’s interests in improving communications and increasing productivity and efficiency from the business operations. Automated applications will help the company to maintain its competitive advantage. The use of the internet will help the company in identifying more of its weaknesses. This will provide an excellent opportunity for deciding means and ways to improve. The company needs to hire specialized personnels in business technology.

Risks and Competitive Response
Security is the most significant factor to consider while implementing the technology move. The company needs to ensure that its data and information are safe. The system should be impenetrable by outsiders. It should be guaranteed that inside information of the company does not leak out. This will help the company in retaining its competitive advantage.

Effective communication and ethical leadership and management are some of the most significant in the growth of the company. It is thorough, effective communication and proper management that a company can arrive at better decisions. Good management ensures that there is an effective and efficient allocation of resources. Implementing better technology in the company will ensure that there is increased productivity and efficiency in the company. More so, it will ensure that there is sufficient interaction with the customers. In addition, improving branding and marketing will keep the company in a better competitive position.


Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson Education India.

Franks, D. M., Davis, R., Bebbington, A. J., Ali, S. H., Kemp, D., &Scurrah, M. (2014). Conflict translates environmental and social risk into business costs. Proceedings of the National Academy of Sciences111(21), 7576-7581.

Somsuk, N., Wonglimpiyarat, J., &Laosirihongthong, T. (2012). Technology business incubators and industrial development: a resource‐based view. Industrial Management & Data Systems.

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