Introduction
Samsung exists as one of the largest electronic producing company globally. Additionally, Samsung company is significantly a South Korean company that was established way back in the year 1938 as a grocery store before the owners expanded to other multitude forms of business and industries and finally as an electronics manufacturing company. The company is known for making the most quality electronic products in the world among its competitors, such as the apple company. The most known product of Samsung company is its classic phones.
However, with the invention of new technologies each time of the year, the company has significantly been faced with considerate challenges that greatly impacts and affects its mode of operations. Implementing and utilizing a quantitative research design, the data and information collected, evaluated and analyzed would be essentially significant in assessing Samsung’s new challenge in terms of raising new components. Would the Samsung company benefit from either using activity-based costing, standard cost system or though product pricing in terms of cost-plus strategies and concepts?
Samsung’s Principle Goods and Services
Samsung company popularly deals with electronic good because it exists as a multinational electronics company all over the world. The given company has electronic assemblies across the globe in conjunction with numerous sales networks. Additionally, Samsung exists as the largest manufactures of consumer electronic products and equally semiconductors globally(Go,2015). The principle products that the company significantly develop include lithium-ion batteries, chips, semiconductors, camera modules, image sensors and flash memory devices not only for the company but also for other client companies that deal with electronics. Ultimately the essential service provided by the company includes the provision of customized home installations.
Among its other current significant principle products, the Samsung electronics company deals in mobile phones, smartphones, tablet and laptop computers. Ultimately, the most popular products of the Samsung electronic company are its android powered smartphone collections and categories such as the galaxy series that consists of galaxy fold, S10, and note. Currently, the company developed a new series of their phone technology name the A-series(Sufri, Hood, Shariff &Rusli). Ultimately the company also exists as the leading chip conductor manufacturer in the world seconded by intel.
Global Market Share
Up to 2019, Samsung has been and still exists as the most known company in terms of consumer products which include mobile phones and entertainment systems for homes. Additionally, it is known as the major smartphone seller globally. Ultimately, as from 2012, Samsung has been holding about 20 to 30 per cent of the global market share in the smartphone sector(Zheng, Liu, Gravina&Fortino, 2018). None the less, a point to note is that the apple company exists as one of its long known closest competitors in the smartphone market in conjunction with other upcoming brands such as Huawei and Lenovo who have significantly worked towards increasing their market share.
The major products of south Korean company that seemingly dominate the global market share are the galaxy series initially released back in the year 2009. Additionally, the company’s smartphone exportation to oversees significantly improved on a great deal over the years from about twenty-four million shipments in the year 2010 to about seventy-four million shipments in the year 2017(Trung& Lee,2017). The apple company existed as the second-largest seller of smartphones while Huawei tagged in their position as of the year 2017.
Geographic Locations
Amidst geographical locations, the Samsung electronics company operates globally. Moreover, it has various assembling plants and sales networks in more than eighty countries all over the world. Ultimately the company has dedicated selling and showcasing stores in multiple places such as Canada, Korea, the united states and various ones in best buy stores. Additionally, in each of the mentioned countries exists more than three stores(Trung& Lee, 2017). Consequently, other than the mentioned stores, the company participates in the large shipment of its products all over the world.
Major Competitors
Presence of competitors in the business and marketing world is a common and normal phenomenon. None the less, as mentioned earlier the major competitors of Samsung electronics company include the apple company which is one of its immediate and closest competitors in the market(Tian, Li, Xu & Li, 2019). Additionally, the next existing set of competitors include Huawei, OPPO and Vivo as per the current statistics in the global smartphone market share.
Activity-Based Costing (ABC)
Samsung exists as a manufacturing company a thus the activity-based costing is often considered to favour manufacturing companies. However, a point to note is that companies that periodically come up with customized products may significantly incur loses if not well implemented. From the given analysis, Samsung company would substantially benefit from implementing the activity base cost when pursuing the smartphone market globally(Trung& Lee, 2017). Ultimately, the various aspect that would be taken into consideration should include the labour cost, administrative and selling costs significant in the manufacture, marketing and selling of the smartphones. Additionally, implementing activity-based costing will ensure that there is a correct allocation of overheads. Non the less, the given strategy will also encourage cost-saving by analyzing the factors that involve lots of financing costs.
Production Costs of Cellphones
The production cost of cell phones significantly relies on several aspects such as device teardowns, evaluation and analyzation of specs and the information obtained from the suppliers. In the production of cellphones, the costliest parts of the devices are the core electronic aspects such as display, the camera and memory both in RAM and ROM(Zheng, Liu, Gravina&Fortino,2018). A point to note is that companies should understand that the customers often want quality in the current minimum price as possible. Therefore, it is vital for manufacturing companies to significantly analyses their production costs so that they are not inconvenienced or hurt in the industry in terms of losses.
Samsung’s New Challenge: Cellphones Rising Component Costs
One of the aspects that are currently affecting the Samsung electronics company is the rise in cell phones components costs. Ultimately, existing as one of the largest electronics companies in the word Samsung has to deal with both keeping up of profits despite the rising cost of cell phone components. The company has recently improved the technology of their smartphones, installing new pricey features such as figure print scanners and enhanced camera(Zheng, Liu,Gravina&Fortino, 2018). This is an aspect that most of its competitor is doing. Thus with the given challenging factor, the company has to spend more on improving the devices despite the oncoming threat to declining profits.
Standard Cost System
Basing from the given analysis implementing the standard cost system would significantly benefit the given electronic company. Moreover, a standard cost system is the most preliminary ways in which a given company could budget substantially for their planned projects(Tian, Li, Xu & Li, 2019). Additionally, after in which the management of the cost in the production run while evaluating the expenses incurred after completion of the production. According to Samsung, as a company that has a good history, it could significantly benefit from using the standard cost systems in estimating the standard costs for future productions of goods. Moreover, the only way for the company to survive in the given competitive environment is through the implementation of the
Cost-Plus Concepts
In terms of cost-plus concepts, the Samsung company has significantly put together all the costs in both the production and packing of its brands such as the Galaxy S10.
Additionally, the company has also cooperated all the costs involved in the promotion to come up with the device’s final prices(Tian, Li, Xu& Li,2019). The company’s estimated cost-plus concept of the given brand is expected to be about one thousand dollars. Moreover, the cost-plus idea is often significant in adding up the markupprocess in coming up with the final product price.
Samsung’s Future Plans
Samsung has put in place a well developed and designed plan named the vison 2020. To effectively implement the given plan, the company has instilled three significant goals and objectives in their mission statement(Tian, Li, Xu & Li, 2019). Form the given vision statement that the company is expected to hit and a chive the set target of four hundred dollars. Additionally, the company has to attain the highest minim of profit while also keeping the brand at its top place. Therefore, the company will employ three aspects which are creativity partnership and great people.
Conclusion
In conclusion, as a company has always had a distinguished history and still hold the same reputation in the current industry. However, standing out in the industry is not an easy thing and often comes with its challenges in which the company is not an exception to the given aspect. Ultimately, according to the given analysis above the company should implement the given issue with activity-based costing, standard cost systems and cost-plus concept to be able to achieve its plans
Reference
Go, S. J. (2015). Strategic analysis of Samsung’s smartphone product portfolio: countering the challenge from Chinese competitors (Doctoral dissertation, Massachusetts Institute of Technology).
Sufri, M. F., Hood, H. S., Shariff, A., &Rusli, S. Identify Globalization Challenges Based Smart Phones Industry from China: Case Studies Samsung.
Tian, D., Li, H., Xu, L., & Li, Y. (2019, July). Technological Change and its Impacts on Supply Chain Evolution: The Case of Samsung Group. In 2019 16th International Conference on Service Systems and Service Management (ICSSSM) (pp. 1-6). IEEE.
Trung, T. Q., & Lee, N. E. (2017). Recent progress on stretchable electronic devices with intrinsically stretchable components. Advanced Materials, 29(3), 1603167.
Zheng, M., Liu, P. X., Gravina, R., &Fortino, G. (2018). An emerging wearable world: new gadgetry produces a rising tide of changes and challenges. IEEE Systems, Man, and Cybernetics Magazine, 4(4), 6-14.
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